About

Potterday is a consultancy, a team of experienced experts who understand the world of art – its passion, its creation, and its marketplace. That knowledge can help you expand your reach and business, attract new interest and participation and, of course, grow.

We are your ally, your resource and advocate, providing the support and guidance to create and build repeated conversations and exposure. Our mutual goal is to help you draw attention, expand interest and understanding — and nurture relationships, patronage, and purchase.

We seek new clients and partners who share our passion for art and bring unique challenges that we can solve creatively and collaboratively. Our professionals average 20 years of branding and marketing experience on accounts global, national and local as well as being artists, collectors and dealers ourselves. We’re eager to tackle your challenge and help you succeed.

Mark Baxter, Principal. Mark helps to conceive, plan, direct and budget the integrated communications programs that support and help achieve clients’ business plans and marketing objectives. He has been instrumental in positioning clients within their markets, creating innovative ways of reaching their customers, and establishing an overall identity and image that promotes their businesses. Mark has headed his own successful consulting business for years, with clients including multinationals and national organizations. He also has held senior marketing posts at Asea Brown Boveri (ABB), Solo Cup and AMETEK.

Roger Chiocchi, Principal. Roger began his advertising career at Young & Rubicam. While there he managed the advertising campaigns for some of America's best-known brands, including Jell-O, Birdseye, TWA, ATT, Bell Atlantic and Sears ("Softer Side of Sears" campaign considered one of the most successful retail branding campaigns in history). He went on to become President of Y&R subsidiary The Lord Group where he was responsible for the NYNEX/Bell Atlantic/Verizon account as well as The Sports Authority, HIP Health Plans, and Cayman Islands Tourism, among others.

Victor DeCastro, Creative Director. For over 25 years, Victor has worked both internationally and in the USA creating ad campaigns and digital solutions for Fortune 500 companies: Citibank, DeBeers, Bacardi, Nabisco, S.C. Johnson, RJ Reynolds. HBO, Scholastic, ESPN, Toys R Us, Dun & Bradstreet, Dotcom Distribution, Starpoint and Eisner Technology. Victor has worked as a Creative Director/ Art Director for international ad agencies such as J. Walter Thompson, BBDO, The Guild Group and Grey Advertising.

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